November 9, 2017

Most people know me as a magical performer, but my real interest in the art form is writing new material and creating original stunning magic.

As a proud member of the Magic Circle I am often asked to help collaborate on other’s creative ideas, from developing new material to coaching/consulting on projects for fellow performers, from magicians to actors and other performance artists. My commitment to originality, collaboration and excellence is why I am also a Fellow of the Royal Society of Arts.

The first question I am often asked about my writing of new tricks is; “where do you get your ideas from?”. Well I must confess, they do not come easily. In fact I have to search for ideas often, and the creative process can be a torturous one indeed. From conversations from many other creatives and consultants I find this is a common problem. So I wanted to share a few thoughts here to help with those seeking ideas for a new project.

1. Keep notes of every idea (no matter how silly they are) because it may not answer a need today, but those ideas may come in useful on future projects.
2. Spend time with people outside your own industry or discipline. This way you`ll grow your awareness of alternative solutions that can be applied to your own work and bring something “fresh” to your own industry.
3. Seek help. There is no shame in growing one’s knowledge by asking experts for help, and many are often willing to share and collaborate.
4. Often you may find a solution to a problem that isn’t quite right. Make a note of it, it may not work this time but it may be useful in the future so do keep records.
5. Be your biggest critic. All ideas and project solutions need to be robust and fit for purpose. If you are in anyway unhappy then go back and seek a new solution.

If you`d like me to assist in any project please do get in touch at craigrichard@themagiccircle.co.uk or via my other contact details listed here.